The As I Am JBCO Shampoo is a creamy yet rich texture derived from a special formula with fibre-reinforcing ceramides and Jamaican black castor oil. Through this mixture, it restores the health of the hair and scalp. It gently cleanses the hair and scalp leaving it feeling wonderfully soft. It detangles the hair, preventing comb damage and making your hair stronger.

As I Am was developed by Dr. Ali N. Syed who is a hair care chemist and entrepreneur. By travelling around the world, he gained a lot of knowledge. That's how As I Am came into being and how several lines were designed for naturally curly hair. The products contain the best organic ingredients from nature which results in naturally beautiful hair. The goal is that everyone at home takes care of their beautiful bunch of curls with the specialised attention that their hair deserves. The products are cruelty free and they are working hard to make them vegan. All As i Am products contain no sulphates or silicones and are also suitable for the CG method.

Benefits 

• Provides vitamin C&E
• Improves combing
• Makes detangling 32% easier
• Reduces hair breakage by 96
• Hair strength is improved

Instructions for the As I Am JBCO Shampoo

• Step 1: Apply to wet hair and rub a generous amount between the palms of your hands.
• Step 2: Then massage it into your hair/skin and lather well.
• Step 3: Leave on for 5 minutes and rinse thoroughly.

Result after using the As I Am JBCO Shampoo

After using the As I Am JBCO Shampoo, the health of your hair is restored and you notice this immediately. Your scalp feels fine and your hair feels wonderfully soft.