The L'Oréal Serie Expert Chroma Crème Purple Shampoo is a color-correcting and conditioning shampoo for natural and colored blonde hair. While washing your hair and daily influences, warm and yellow undertones will enter your light blonde hair. Especially with blonde colored hair, these color tones will appear after a few washes. To neutralize these yellow tones, for blonde hair there is the Chroma Crème Purple Shampoo with purple pigment. The shampoo should soak for a minimum of 2 and a maximum of 5 minutes, depending on the strength of the color neutralization you want. The purple pigments return your hair to a cool blonde color.

Many neutralizing shampoos only affect the color of the hair and work drying, but this L'Oréal SE Chroma Crème Shampoo actually has a cleansing and conditioning formula as well. Proper care also keeps the hair color more beautiful all over the hair. After using this shampoo, your hair is both cleansed and cared for. It will have a cooler tone due to the neutralizing color pigments, but the color will also look fresher, brighter and shinier.

How to use the Chroma Crème Purple Shampoo.

• Step 1: Wet your hair.
• Step 2 : Apply the shampoo to the hair.
• Step 3: Spread the shampoo throughout the hair, from roots to ends.
• Step 4: Massage the shampoo into the hair so that it lathers generously.
• Step 5: Leave shampoo in for 2 to 5 minutes, depending on the strength of neutralization you want.
• Step 6: Then rinse thoroughly until all dye is removed from the hair.
• Tip: Comb the lather of the shampoo through your hair so that the shampoo is evenly distributed.

Result

After using the L'Oréal SE Chroma Crème Purple Shampoo, the yellow undertones have been removed from your (colored) blonde hair. This gives your hair a cooler look. In addition, the hair is cared for a nice fresh shine and soft feel.

About L'Oréal Professionnel

L'Oréal is perhaps the most famous hair care brand in the world, and for hairdressers it is L'Oréal Professionnel. Of course, this fame did not come by chance and the products are widely used worldwide. L'Oréal Professionnel Serie Expert is line developed by and for professionals! The Serie Expert Chroma Crème products allow you to optimize your hair color by neutralizing unwanted tones. These are available for blonde, brown and black hair!